Modern strategy and tactics development algorithm of internet marketing on the B2B market

In the modern economy, there are accelerated processes of transformation business models that support trends economic globalization development. The relevance study is due to need model marketing activities enterprises, follow consistent, both strategic and tactical, steps, especially in B2B sector have entered online market, improve performance enterprise effectively achieve its goals. purpose article peculiarities Internet segment determine main tactical steps implementation. According method scientific abstraction, dependence between toolkit for promotion effect implementation enterprises sphere was revealed. Also, analysis synthesis used as methods research which a complex process or system divided into constituent parts, elements, subsystems, all them studied separately. work synergistic approach research. analyzed facts investigated state use tools global market. result propose design algorithm development strategies tactics These will allow choose efficient tools, taking account their characteristics specifics customers. practical value lies fact logically connected, timely set stimulates sales managers and, accordingly, affects results activities, helps make company most competitive successful